Whether you are using EC Suite Managed Payment Services or your own merchant account, there are a few features and tactics you can use to help increase revenue, drive member retention, and eventually put more money in your pocket. Some are more well known than others, but all can help you achieve the results you’re looking for.
Custom Join Forms
EC Suite offers hundreds of customer input join forms that you can choose from. There are templates of all shapes and sizes which allow you to modify the color and text size, upload banners, and even completely customize your join form to meet your exact specifications. Many online businesses believe having a constant look and feel all the way through the purchase process results in higher conversions.
Loyalty and Cancel Offer Discounts
Member retention is key if you have a recurring billing business model. One way to entice your members to stay is to use a loyalty and/or cancel discount. A loyalty discount will reduce the rebill amount by your predetermined specifications, and a cancel discount will offer the customer a discount for any amount you choose, when the customer visits the EC Suite support page to cancel his/her membership.
Custom E-mails
Communication with your customers is a must and what better way to offer them your products and services than to include it in an e-mail they will receive anyway? EC Suite sends out automated e-mails whenever a change is made to customers’ billing, such as when they sign-up or their membership expires. You can completely customize these e-mails to include anything from your Web site’s graphics, customer support information, or anything else to meet the applicable needs.
Promotional Sale
Cross sales are a great way to offer your customers multiple products at the same time. Each EC Suite sign-up template allows you to add an opt-in check box for another product or service. Online merchants such as Amazon have been using this tactic for years. If customers are already filling out their payment information, what better time to offer another product they may be interested in. You may also find it beneficial to offer more options on the approval page, along with the initial customer join form.
All of these features, along with many others, come standard with an EC Suite Managed Payment Services account. By putting some, if not all, of these practices through your own gateway, you can certainly increase your bottom line.
Tags: Customer Retention, EC Suite, Managed Payment Services, Merchant Accounts
^ This post was written by: Paul
